To position our brand to a distinguished identity of excellence holding Sharia compliance as a core of all activities.
- To be aligned with Qatar National Vision 2030.
- To contribute efficiently to the growth of Qatari Economy.
- To deliver our products and services in a friendly and professional approaches.
- To adopt and apply best practices to deliver best results.
- To provide fair treatment to all employees on the basis of merit, performance, competence and adherence.
- To maximize return on shareholders’ investment.
- To achieve a high rating on ESG compliance.